The Wiener Werkstätte, or Vienna Workshops, designed and produced a series of nearly one thousand postcards from 1907 until the beginning of the First World War. The visionary artists and designers behind the movement valued the postcard as an ideal format for their own social and aesthetic program: to imbue objects of daily use with beauty and the elements of good design.
In 2010, the Neue Galerie presented an exhibition of Wiener Werkstätte postcards generously donated by the Leonard A. Lauder Collection, and celebrated the exhibition with the publication Postcards from the Wiener Werkstätte: A Catalogue Raisonné. In this set, postcards have been formatted as greeting cards, but maintain the true spirit of the originals.
Images include:
Josef Divéky (1887-1951) Rocking Horse with Three Children, 1909 Wiener Werkstätte Postcard 240A
Bertold Löffler (1874-1960) Easter Card, 1912 Wiener Werkstätte Postcard 617
Richard Teschner (1879-1948) Childhood Dreams: 4, Dangerous Voyage, 1911 Wiener Werkstätte Postcard 335
Adalberta Kiessewetter (1887-Unknown, after 1948) Dromedary Enclosure. Schönbrunn: In the Menagerie, 1912 Wiener Werkstätte Postcard 663
Anton Velim (1892-1954) Greeting Card, 1912 Wiener Werkstätte Postcard 875A
Artist Unknown, Signed ET Girl with Bouquet of Flowers, 1910 Wiener Werkstätte Postcard 308
Notecard Box Set: 12 cards and envelopes 2 each of 6 images 4 ¾ x 6 ⅞ inches